Coach Manisha Tailor: Re-defining Parents’ Expectations

Manisha Tailor, International Development Coach, discusses the realities of youth football academies. She emphasises the low success rate of players progressing to professional contracts and the importance of transparent communication with parents about potential releases.

Manisha highlights the evolving support systems in academies, such as player care managers, while noting that these improvements don’t eliminate the emotional challenges for parents. She stresses the importance of ongoing, individualised conversations with parents throughout a player’s academy journey, recognising the significant emotional investment parents have in their child’s potential football career.

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